Celebrating the Italian brand’s collaboration with artist @UnskilledWorker (discovered by Gucci Creative Director, Alessandro Michele, via Instagram), Coveteur cast, styled, and photographed 3 global influencers in pieces from Gucci’s Fall 2017 styled amongst their fashion week wardrobes.
Working with Korean-inspired beauty brand Dr. Jart, Coveteur created a fun video focused on the color green, the hue of the brand's Cicapair Tiger Grass line. Featuring Cov alum and influencer Emily Oberg, the video takes us through Emily’s fictional ‘morning routine’ in an entirely green ‘world’, with products from the Cicapair line making unexpected appearances and applied throughout.
To amplify the launch of their Amuse Bouche Liquified Lipstick, Bite Beauty partnered with Coveteur to create a summer beauty editorial that brought 3 of the line's shades to life. To bring the product to life and play up the ‘liquid’ texture, Coveteur took inspiration from favorite summer beverages, and included expert application tips from a Bite make-up artist and shoppable product throughout the story.
Supporting the fall launch of their Super Slimming Denim line, Coveteur partnered with Gap and media brand Bustle to create a video short and denim editorial. Gap’s Super Slimming Denim utilized the latest fabric technology for the appearance of longer, leaner legs, resulting in a tighter fit—which we interpreted through our ‘Worth the Wiggle’ video, depicting Coveteur and Bustle editors playfully hopping, squeezing and wiggling into their pairs, but ultimately loving the final result and silhouette. A corresponding editorial denim feature covered each subject’s first impressions of the jeans in greater detail.
To add an element of aspiration to the launch of the Corolla iM, Toyota asked Coveteur Creative to create white label photo and video content targeting Canadian millennials. With their target audience in mind, Coveteur produced a video short on location in Vancouver, Canada; depicting a group of drivers on a series of individual drives and journeys; shot and edited to create a sense of adventure and exploration, drawing parallels for the audience between what they see on screen and how the car fits into their own, everyday lives.
In collaboration with Juice Served Here, Coveteur marked their first experiential foray into the wellness market with the launch of a limited-edition line of organic vegetable juices. As part of the partnership, Coveteur’s team helped to ideate both new label designs and low-sugar flavor profiles for Juice Served Here. To celebrate the collaboration, Coveteur, along with JSH, hosted a health and wellness pop-up event at Platform LA, with workout classes taught onsite by the likes of modelFIT, The Class by Taryn Toomey, and Yoga for Bad People.
To announce the beauty brand’s collaboration with ride-sharing app Uber, and the launch of their new Retouching Wands and Retouching Pencils, Coveteur worked with Bobbi Brown to capture backseat touch-ups with BB make-up artists (plus Bobbi herself!) and influencers Meghan Markle, Isabella Boylston, Erica Choi and Harley Viera Newton.
Through a 3 part custom editorial series, Dyson partnered with Coveteur to create awareness around their new Supersonic blowdryer. Following the mornings of three influencers (hairstylist Jen Atkin, celebrity fashion stylist Sophie Lopez and DJ and director Vashtie Kola), Coveteur produced a series of playful video shorts, in addition to photo and interview outlining a morning with each subject, and how the Supersonic allows them to cut down on valuable time in their daily routines.
For their May 2014 issue, our longtime collaborators at Paper Magazine tapped Coveteur for an in-book ‘You’ve Been Coveteur’d’ portfolio shot, including cover star Nicole Richie photographed at home.
