Sephora

The Wattage Scale

In a 5-part video series, Coveteur worked with Sephora to demystify the highlighting trend––taking viewers through an edited selection of the best highlighters on the market, breaking down how and where to apply for the perfect amount of shine and shimmer for every situation. Using an animated ‘wattage scale’, we brought the trend to life by pairing each product combination with a real life context––from meeting the parents to attending your best friends wedding––for a pitch-perfect final look everytime.

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video