Toyota
Corolla iM
To add an element of aspiration to the launch of the Corolla iM, Toyota asked Coveteur Creative to create white label photo and video content targeting Canadian millennials. With their target audience in mind, Coveteur produced a video short on location in Vancouver, Canada; depicting a group of drivers on a series of individual drives and journeys; shot and edited to create a sense of adventure and exploration, drawing parallels for the audience between what they see on screen and how the car fits into their own, everyday lives.