DYSON
Dyson Supersonic Launch Campaign
Through a 3 part custom editorial series, Dyson partnered with Coveteur to create awareness around their new Supersonic blowdryer. Following the mornings of three influencers (hairstylist Jen Atkin, celebrity fashion stylist Sophie Lopez and DJ and director Vashtie Kola), Coveteur produced a series of playful video shorts, in addition to photo and interview outlining a morning with each subject, and how the Supersonic allows them to cut down on valuable time in their daily routines.