AERIN

The Rose Cologne Campaign

To support the launch of their new Rose Cologne Collection fragrance, AERIN partnered with Coveteur to produce a beautiful short video bringing the collection's messaging to life. Coveteur cast model Jessica Hart and created a visually impactful short to run live on Coveteur's platforms, in addition to AERIN's brand channels. A custom content feature detailing Hart's beauty routine and how shes uses AERIN products in her day-to-day life accompanied the video on Coveteur.com.

SERVICES

Advertising
Copywriting
Creative Direction
Editorial
Integrated Content
Photo Shoot Production
Photography
Social Media
Video

DYSON

Dyson Supersonic Launch Campaign

Through a 3 part custom editorial series, Dyson partnered with Coveteur to create awareness around their new Supersonic blowdryer. Following the mornings of three influencers (hairstylist Jen Atkin, celebrity fashion stylist Sophie Lopez and DJ and director Vashtie Kola), Coveteur produced a series of playful video shorts, in addition to photo and interview outlining a morning with each subject, and how the Supersonic allows them to cut down on valuable time in their daily routines.

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Editorial
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video

Sephora

The Wattage Scale

In a 5-part video series, Coveteur worked with Sephora to demystify the highlighting trend––taking viewers through an edited selection of the best highlighters on the market, breaking down how and where to apply for the perfect amount of shine and shimmer for every situation. Using an animated ‘wattage scale’, we brought the trend to life by pairing each product combination with a real life context––from meeting the parents to attending your best friends wedding––for a pitch-perfect final look everytime.

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video

Chanel

Cruise 2016/17

SERVICES

Editorial
Photography
Video

O Magazine

Harpo Closet Visit

With Harpo Productions' move to Los Angeles, O Magazine asked Coveteur to document and tell the story of Oprah's final visit to the company's former Chicago HQ (home to 25 years of the Oprah Show). In addition to capturing Oprah's tour of the property, Coveteur also shared her process as she sorted through her show wardrobe, and fashion archives, telling the stories behind some of the most iconic clothing items in television history.

SERVICES

Photo Shoot Production
Photography
Social Media
Video

Sephora

Unbottle Originality

To create buzz around their ‘Unbottle Originality’ fragrance campaign, Coveteur partnered with Sephora on a conceptual fashion film series, featuring a selection of 7 unique designer fragrances. Coveteur created and cast a series of fictional archetypes inspired by each fragrance, bringing each character to life in a playful video, alongside a Q&A and stoppable edit of their signatures.

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video

Bobbi Brown

Bobbi Brown x UBER

To announce the beauty brand’s collaboration with ride-sharing app Uber, and the launch of their new Retouching Wands and Retouching Pencils, Coveteur worked with Bobbi Brown to capture backseat touch-ups with BB make-up artists (plus Bobbi herself!) and influencers Meghan Markle, Isabella Boylston, Erica Choi and Harley Viera Newton.

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Video

PREV /

GAP

Worth The Wiggle

Supporting the fall launch of their Super Slimming Denim line, Coveteur partnered with Gap and media brand Bustle to create a video short and denim editorial. Gap’s Super Slimming Denim utilized the latest fabric technology for the appearance of longer, leaner legs, resulting in a tighter fit—which we interpreted through our ‘Worth the Wiggle’ video, depicting Coveteur and Bustle editors playfully hopping, squeezing and wiggling into their pairs, but ultimately loving the final result and silhouette. A corresponding editorial denim feature covered each subject’s first impressions of the jeans in greater detail.

SERVICES

Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Promotion
Social Media
Styling
Video