Juice Served Here
COVETEUR x Juice Served Here
In collaboration with Juice Served Here, Coveteur marked their first experiential foray into the wellness market with the launch of a limited-edition line of organic vegetable juices. As part of the partnership, Coveteur’s team helped to ideate both new label designs and low-sugar flavor profiles for Juice Served Here. To celebrate the collaboration, Coveteur, along with JSH, hosted a health and wellness pop-up event at Platform LA, with workout classes taught onsite by the likes of modelFIT, The Class by Taryn Toomey, and Yoga for Bad People.
SERVICES
Advertising
Photo Shoot Production
Photography
Promotion
Bite Beauty
To amplify the launch of their Amuse Bouche Liquified Lipstick, Bite Beauty partnered with Coveteur to create a summer beauty editorial that brought 3 of the line's shades to life. To bring the product to life and play up the ‘liquid’ texture, Coveteur took inspiration from favorite summer beverages, and included expert application tips from a Bite make-up artist and shoppable product throughout the story.
SERVICES
Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
La Mer
To support the launch of their new Pressed Powder, luxury skincare brand La Mer asked Coveteur to create playful short videos with two of their celebrity makeup artist brand ambassadors, Mary Phillips (who works with Bella Hadid, Kendall Jenner) and Patrick Ta (Emily Ratajowski, Shay Mitchell). The ‘FaceTime Facebeat’ videos feature both artists on a FaceTime call guest-starring their friends, Desi Perkins and Jen Atkin, respectively; as they introduce them to the product for the first time.
SERVICES
Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
Polo Ralph Lauren
Tis’ the season for velvet, sequins and champagne: Polo Ralph Lauren tasked Coveteur with creating a series of engaging photo and video assets to be used across their digital channels for holiday. Set in the brand’s iconic Polo Bar restaurant in New York City, Coveteur cast a group of 4 tastemakers and models to recreate and create content around a cozy holiday night in and sparkling New Year’s night out.
SERVICES
Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
W Hotels
WCFDA
As a lead partner of the CFDA's Fashion Incubator program, which mentors young, up-and-coming designers, W Hotels supports Incubator designers through incredible inspiration trips (at the designers choice of W property around the world), showcases, and special events throughout the duration of the program. Since 2012, Coveteur has been the exclusive media partner of the program, working with W Hotels to accompany designers on Inspiration Trips and brand-building showcases all over the world, creating photo and video content that runs across their social channels and various outlets.
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
CHANEL
SS '14 ft. Razane Jammal
Travelling to Dubai with CHANEL for their 2015 Cruise show, Coveteur was asked to photograph and capture content with Lebanese actress and brand guest Razane Jammal getting ready for the show in their SS/14 collection.
SERVICES
Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Reebok
#PerfectNeverCampaign
As part of their partnership with supermodel Gigi Hadid, Reebok tapped Coveteur to create video assets for their #PerfectNever campaign. Through a series of short video interviews with Gigi, Coveteur explored the core messaging of #PerfectNever, and how Hadid exemplifies this mantra in her everyday life.
SERVICES
Advertising
Creative Direction
Digital Strategy
Photo Shoot Production
Photography
Promotion
Video
AERIN
The Rose Cologne Campaign
To support the launch of their new Rose Cologne Collection fragrance, AERIN partnered with Coveteur to produce a beautiful short video bringing the collection's messaging to life. Coveteur cast model Jessica Hart and created a visually impactful short to run live on Coveteur's platforms, in addition to AERIN's brand channels. A custom content feature detailing Hart's beauty routine and how shes uses AERIN products in her day-to-day life accompanied the video on Coveteur.com.