Juice Served Here
COVETEUR x Juice Served Here
In collaboration with Juice Served Here, Coveteur marked their first experiential foray into the wellness market with the launch of a limited-edition line of organic vegetable juices. As part of the partnership, Coveteur’s team helped to ideate both new label designs and low-sugar flavor profiles for Juice Served Here. To celebrate the collaboration, Coveteur, along with JSH, hosted a health and wellness pop-up event at Platform LA, with workout classes taught onsite by the likes of modelFIT, The Class by Taryn Toomey, and Yoga for Bad People.
SERVICES
Advertising
Photo Shoot Production
Photography
Promotion
Reebok
#PerfectNeverCampaign
As part of their partnership with supermodel Gigi Hadid, Reebok tapped Coveteur to create video assets for their #PerfectNever campaign. Through a series of short video interviews with Gigi, Coveteur explored the core messaging of #PerfectNever, and how Hadid exemplifies this mantra in her everyday life.
SERVICES
Advertising
Creative Direction
Digital Strategy
Photo Shoot Production
Photography
Promotion
Video
GAP
Worth The Wiggle
Supporting the fall launch of their Super Slimming Denim line, Coveteur partnered with Gap and media brand Bustle to create a video short and denim editorial. Gap’s Super Slimming Denim utilized the latest fabric technology for the appearance of longer, leaner legs, resulting in a tighter fit—which we interpreted through our ‘Worth the Wiggle’ video, depicting Coveteur and Bustle editors playfully hopping, squeezing and wiggling into their pairs, but ultimately loving the final result and silhouette. A corresponding editorial denim feature covered each subject’s first impressions of the jeans in greater detail.