GUCCI
Fall 2017
Celebrating the Italian brand’s collaboration with artist @UnskilledWorker (discovered by Gucci Creative Director, Alessandro Michele, via Instagram), Coveteur cast, styled, and photographed 3 global influencers in pieces from Gucci’s Fall 2017 styled amongst their fashion week wardrobes.
SERVICES
Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Stuart Weitzman
Fall 2017
Coveteur partnered with Stuart Weitzman to create digital assets around their Fall 2017 campaign based on a content series featuring sisters Delilah & Amelia Hamlin (set in Los Angeles), and sibling DJ act Angel & Dren (set in New York City). Coveteur concepted two video shorts (in addition to stills, a shoppable interview and editorial), assets from which were used across Stuart Weitzman’s website, ecommerce, and social media channels
SERVICES
Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
Dr. Jart
Cicapair Tiger Grass Collection
Working with Korean-inspired beauty brand Dr. Jart, Coveteur created a fun video focused on the color green, the hue of the brand's Cicapair Tiger Grass line. Featuring Cov alum and influencer Emily Oberg, the video takes us through Emily’s fictional ‘morning routine’ in an entirely green ‘world’, with products from the Cicapair line making unexpected appearances and applied throughout.
SERVICES
Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
Bite Beauty
To amplify the launch of their Amuse Bouche Liquified Lipstick, Bite Beauty partnered with Coveteur to create a summer beauty editorial that brought 3 of the line's shades to life. To bring the product to life and play up the ‘liquid’ texture, Coveteur took inspiration from favorite summer beverages, and included expert application tips from a Bite make-up artist and shoppable product throughout the story.
SERVICES
Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
La Mer
To support the launch of their new Pressed Powder, luxury skincare brand La Mer asked Coveteur to create playful short videos with two of their celebrity makeup artist brand ambassadors, Mary Phillips (who works with Bella Hadid, Kendall Jenner) and Patrick Ta (Emily Ratajowski, Shay Mitchell). The ‘FaceTime Facebeat’ videos feature both artists on a FaceTime call guest-starring their friends, Desi Perkins and Jen Atkin, respectively; as they introduce them to the product for the first time.
SERVICES
Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
Polo Ralph Lauren
Tis’ the season for velvet, sequins and champagne: Polo Ralph Lauren tasked Coveteur with creating a series of engaging photo and video assets to be used across their digital channels for holiday. Set in the brand’s iconic Polo Bar restaurant in New York City, Coveteur cast a group of 4 tastemakers and models to recreate and create content around a cozy holiday night in and sparkling New Year’s night out.
SERVICES
Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
W Hotels
WCFDA
As a lead partner of the CFDA's Fashion Incubator program, which mentors young, up-and-coming designers, W Hotels supports Incubator designers through incredible inspiration trips (at the designers choice of W property around the world), showcases, and special events throughout the duration of the program. Since 2012, Coveteur has been the exclusive media partner of the program, working with W Hotels to accompany designers on Inspiration Trips and brand-building showcases all over the world, creating photo and video content that runs across their social channels and various outlets.
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
CHANEL
SS '14 ft. Razane Jammal
Travelling to Dubai with CHANEL for their 2015 Cruise show, Coveteur was asked to photograph and capture content with Lebanese actress and brand guest Razane Jammal getting ready for the show in their SS/14 collection.