AERIN
The Rose Cologne Campaign
To support the launch of their new Rose Cologne Collection fragrance, AERIN partnered with Coveteur to produce a beautiful short video bringing the collection's messaging to life. Coveteur cast model Jessica Hart and created a visually impactful short to run live on Coveteur's platforms, in addition to AERIN's brand channels. A custom content feature detailing Hart's beauty routine and how shes uses AERIN products in her day-to-day life accompanied the video on Coveteur.com.
SERVICES
Advertising
Copywriting
Creative Direction
Editorial
Integrated Content
Photo Shoot Production
Photography
Social Media
Video
DYSON
Dyson Supersonic Launch Campaign
Through a 3 part custom editorial series, Dyson partnered with Coveteur to create awareness around their new Supersonic blowdryer. Following the mornings of three influencers (hairstylist Jen Atkin, celebrity fashion stylist Sophie Lopez and DJ and director Vashtie Kola), Coveteur produced a series of playful video shorts, in addition to photo and interview outlining a morning with each subject, and how the Supersonic allows them to cut down on valuable time in their daily routines.
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Editorial
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
Dior
Spring 2017
To support the launch of an update to a classic silhouette, Dior partnered with Coveteur on an editorial story that brings to life their iconic Lady Dior handbag. Using a series of fashion 'archetypes' to represent each bag's personality, Coveteur illustrated the versatility of the Lady Dior's new range of customizable badges and straps, through beautifully-composed still life photography and "profiles" of the fictional woman each bag represents
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Editorial
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Bergdorf
Spring 2017
For spring, Bergdorf Goodman brought on Coveteur Creative to bring to life four key trends of the season, which ran both in BG's Spring 2017 catalogue, in addition to a four-part styling series and social media campaign on Coveteur's site and social channels.