W Hotels
WCFDA
As a lead partner of the CFDA's Fashion Incubator program, which mentors young, up-and-coming designers, W Hotels supports Incubator designers through incredible inspiration trips (at the designers choice of W property around the world), showcases, and special events throughout the duration of the program. Since 2012, Coveteur has been the exclusive media partner of the program, working with W Hotels to accompany designers on Inspiration Trips and brand-building showcases all over the world, creating photo and video content that runs across their social channels and various outlets.
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
Reebok
#PerfectNeverCampaign
As part of their partnership with supermodel Gigi Hadid, Reebok tapped Coveteur to create video assets for their #PerfectNever campaign. Through a series of short video interviews with Gigi, Coveteur explored the core messaging of #PerfectNever, and how Hadid exemplifies this mantra in her everyday life.
SERVICES
Advertising
Creative Direction
Digital Strategy
Photo Shoot Production
Photography
Promotion
Video
DYSON
Dyson Supersonic Launch Campaign
Through a 3 part custom editorial series, Dyson partnered with Coveteur to create awareness around their new Supersonic blowdryer. Following the mornings of three influencers (hairstylist Jen Atkin, celebrity fashion stylist Sophie Lopez and DJ and director Vashtie Kola), Coveteur produced a series of playful video shorts, in addition to photo and interview outlining a morning with each subject, and how the Supersonic allows them to cut down on valuable time in their daily routines.
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Editorial
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
Sephora
The Wattage Scale
In a 5-part video series, Coveteur worked with Sephora to demystify the highlighting trend––taking viewers through an edited selection of the best highlighters on the market, breaking down how and where to apply for the perfect amount of shine and shimmer for every situation. Using an animated ‘wattage scale’, we brought the trend to life by pairing each product combination with a real life context––from meeting the parents to attending your best friends wedding––for a pitch-perfect final look everytime.
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
Dior
Spring 2017
To support the launch of an update to a classic silhouette, Dior partnered with Coveteur on an editorial story that brings to life their iconic Lady Dior handbag. Using a series of fashion 'archetypes' to represent each bag's personality, Coveteur illustrated the versatility of the Lady Dior's new range of customizable badges and straps, through beautifully-composed still life photography and "profiles" of the fictional woman each bag represents
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Editorial
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Gucci
Fall 2016
In a two-part editorial series, Gucci partnered with Coveteur to create a holiday narrative around their AW17 men's and women's accessories and ready-to-wear collection. Coveteur enlisted influencers Camille Rowe and Miles McMillan, capturing through photo and interview a peek inside their homes, some of their favorite spots in New York City, as well as a day-in-the-life as they prepped for upcoming holiday events. The two featured influencers were also contracted by Coveteur to share select imagery on their personal social channels to provide Gucci with added brand exposure and influencer advocacy.
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Sephora
Unbottle Originality
To create buzz around their ‘Unbottle Originality’ fragrance campaign, Coveteur partnered with Sephora on a conceptual fashion film series, featuring a selection of 7 unique designer fragrances. Coveteur created and cast a series of fictional archetypes inspired by each fragrance, bringing each character to life in a playful video, alongside a Q&A and stoppable edit of their signatures.
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
Bobbi Brown
Bobbi Brown x UBER
To announce the beauty brand’s collaboration with ride-sharing app Uber, and the launch of their new Retouching Wands and Retouching Pencils, Coveteur worked with Bobbi Brown to capture backseat touch-ups with BB make-up artists (plus Bobbi herself!) and influencers Meghan Markle, Isabella Boylston, Erica Choi and Harley Viera Newton.