AERIN

The Rose Cologne Campaign

To support the launch of their new Rose Cologne Collection fragrance, AERIN partnered with Coveteur to produce a beautiful short video bringing the collection's messaging to life. Coveteur cast model Jessica Hart and created a visually impactful short to run live on Coveteur's platforms, in addition to AERIN's brand channels. A custom content feature detailing Hart's beauty routine and how shes uses AERIN products in her day-to-day life accompanied the video on Coveteur.com.

SERVICES

Advertising
Copywriting
Creative Direction
Editorial
Integrated Content
Photo Shoot Production
Photography
Social Media
Video

DYSON

Dyson Supersonic Launch Campaign

Through a 3 part custom editorial series, Dyson partnered with Coveteur to create awareness around their new Supersonic blowdryer. Following the mornings of three influencers (hairstylist Jen Atkin, celebrity fashion stylist Sophie Lopez and DJ and director Vashtie Kola), Coveteur produced a series of playful video shorts, in addition to photo and interview outlining a morning with each subject, and how the Supersonic allows them to cut down on valuable time in their daily routines.

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Editorial
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video

Sephora

The Wattage Scale

In a 5-part video series, Coveteur worked with Sephora to demystify the highlighting trend––taking viewers through an edited selection of the best highlighters on the market, breaking down how and where to apply for the perfect amount of shine and shimmer for every situation. Using an animated ‘wattage scale’, we brought the trend to life by pairing each product combination with a real life context––from meeting the parents to attending your best friends wedding––for a pitch-perfect final look everytime.

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video

Bloomingdales

Spring 2017

To bring to life trends and key pieces of the season, Bloomingdales brought on Coveteur for a two-part influencer series breaking down the secrets to that inimitably cool model-off-duty style.

SERVICES

Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling

Dior

Spring 2017

To support the launch of an update to a classic silhouette, Dior partnered with Coveteur on an editorial story that brings to life their iconic Lady Dior handbag. Using a series of fashion 'archetypes' to represent each bag's personality, Coveteur illustrated the versatility of the Lady Dior's new range of customizable badges and straps, through beautifully-composed still life photography and "profiles" of the fictional woman each bag represents

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Editorial
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling

Gucci

Fall 2016

In a two-part editorial series, Gucci partnered with Coveteur to create a holiday narrative around their AW17 men's and women's accessories and ready-to-wear collection. Coveteur enlisted influencers Camille Rowe and Miles McMillan, capturing through photo and interview a peek inside their homes, some of their favorite spots in New York City, as well as a day-in-the-life as they prepped for upcoming holiday events. The two featured influencers were also contracted by Coveteur to share select imagery on their personal social channels to provide Gucci with added brand exposure and influencer advocacy.

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling

Sephora

Unbottle Originality

To create buzz around their ‘Unbottle Originality’ fragrance campaign, Coveteur partnered with Sephora on a conceptual fashion film series, featuring a selection of 7 unique designer fragrances. Coveteur created and cast a series of fictional archetypes inspired by each fragrance, bringing each character to life in a playful video, alongside a Q&A and stoppable edit of their signatures.

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video

Bobbi Brown

Bobbi Brown x UBER

To announce the beauty brand’s collaboration with ride-sharing app Uber, and the launch of their new Retouching Wands and Retouching Pencils, Coveteur worked with Bobbi Brown to capture backseat touch-ups with BB make-up artists (plus Bobbi herself!) and influencers Meghan Markle, Isabella Boylston, Erica Choi and Harley Viera Newton.

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Video

PREV /

GAP

Worth The Wiggle

Supporting the fall launch of their Super Slimming Denim line, Coveteur partnered with Gap and media brand Bustle to create a video short and denim editorial. Gap’s Super Slimming Denim utilized the latest fabric technology for the appearance of longer, leaner legs, resulting in a tighter fit—which we interpreted through our ‘Worth the Wiggle’ video, depicting Coveteur and Bustle editors playfully hopping, squeezing and wiggling into their pairs, but ultimately loving the final result and silhouette. A corresponding editorial denim feature covered each subject’s first impressions of the jeans in greater detail.

SERVICES

Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Promotion
Social Media
Styling
Video