Coveteur Creative Highlight Reel

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Editorial
Integrated Content
Photo Shoot Production
Photography
Promotion
Social Media
Styling
Video



Juice Served Here

COVETEUR x Juice Served Here

In collaboration with Juice Served Here, Coveteur marked their first experiential foray into the wellness market with the launch of a limited-edition line of organic vegetable juices. As part of the partnership, Coveteur’s team helped to ideate both new label designs and low-sugar flavor profiles for Juice Served Here. To celebrate the collaboration, Coveteur, along with JSH, hosted a health and wellness pop-up event at Platform LA, with workout classes taught onsite by the likes of modelFIT, The Class by Taryn Toomey, and Yoga for Bad People.

SERVICES

Advertising
Photo Shoot Production
Photography
Promotion



Toyota

Corolla iM

To add an element of aspiration to the launch of the Corolla iM, Toyota asked Coveteur Creative to create white label photo and video content targeting Canadian millennials. With their target audience in mind, Coveteur produced a video short on location in Vancouver, Canada; depicting a group of drivers on a series of individual drives and journeys; shot and edited to create a sense of adventure and exploration, drawing parallels for the audience between what they see on screen and how the car fits into their own, everyday lives.

SERVICES

Advertising
Creative Direction
Photo Shoot Production
Photography
Video



GUCCI

Fall 2017

Celebrating the Italian brand’s collaboration with artist @UnskilledWorker (discovered by Gucci Creative Director, Alessandro Michele, via Instagram), Coveteur cast, styled, and photographed 3 global influencers in pieces from Gucci’s Fall 2017 styled amongst their fashion week wardrobes.

SERVICES

Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling



Stuart Weitzman

Fall 2017

Coveteur partnered with Stuart Weitzman to create digital assets around their Fall 2017 campaign based on a content series featuring sisters Delilah & Amelia Hamlin (set in Los Angeles), and sibling DJ act Angel & Dren (set in New York City). Coveteur concepted two video shorts (in addition to stills, a shoppable interview and editorial), assets from which were used across Stuart Weitzman’s website, ecommerce, and social media channels

SERVICES

Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video



Dr. Jart

Cicapair Tiger Grass Collection

Working with Korean-inspired beauty brand Dr. Jart, Coveteur created a fun video focused on the color green, the hue of the brand's Cicapair Tiger Grass line. Featuring Cov alum and influencer Emily Oberg, the video takes us through Emily’s fictional ‘morning routine’ in an entirely green ‘world’, with products from the Cicapair line making unexpected appearances and applied throughout.

SERVICES

Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video



Bite Beauty

To amplify the launch of their Amuse Bouche Liquified Lipstick, Bite Beauty partnered with Coveteur to create a summer beauty editorial that brought 3 of the line's shades to life. To bring the product to life and play up the ‘liquid’ texture, Coveteur took inspiration from favorite summer beverages, and included expert application tips from a Bite make-up artist and shoppable product throughout the story.

SERVICES

Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video



La Mer

To support the launch of their new Pressed Powder, luxury skincare brand La Mer asked Coveteur to create playful short videos with two of their celebrity makeup artist brand ambassadors, Mary Phillips (who works with Bella Hadid, Kendall Jenner) and Patrick Ta (Emily Ratajowski, Shay Mitchell). The ‘FaceTime Facebeat’ videos feature both artists on a FaceTime call guest-starring their friends, Desi Perkins and Jen Atkin, respectively; as they introduce them to the product for the first time.

SERVICES

Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video



Polo Ralph Lauren

Tis’ the season for velvet, sequins and champagne: Polo Ralph Lauren tasked Coveteur with creating a series of engaging photo and video assets to be used across their digital channels for holiday. Set in the brand’s iconic Polo Bar restaurant in New York City, Coveteur cast a group of 4 tastemakers and models to recreate and create content around a cozy holiday night in and sparkling New Year’s night out.

SERVICES

Advertising
Copywriting
Creative Direction
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video