As part of their partnership with supermodel Gigi Hadid, Reebok tapped Coveteur to create video assets for their #PerfectNever campaign. Through a series of short video interviews with Gigi, Coveteur explored the core messaging of #PerfectNever, and how Hadid exemplifies this mantra in her everyday life.
To support the launch of their new Rose Cologne Collection fragrance, AERIN partnered with Coveteur to produce a beautiful short video bringing the collection's messaging to life. Coveteur cast model Jessica Hart and created a visually impactful short to run live on Coveteur's platforms, in addition to AERIN's brand channels. A custom content feature detailing Hart's beauty routine and how shes uses AERIN products in her day-to-day life accompanied the video on Coveteur.com.
In a 5-part video series, Coveteur worked with Sephora to demystify the highlighting trend––taking viewers through an edited selection of the best highlighters on the market, breaking down how and where to apply for the perfect amount of shine and shimmer for every situation. Using an animated ‘wattage scale’, we brought the trend to life by pairing each product combination with a real life context––from meeting the parents to attending your best friends wedding––for a pitch-perfect final look everytime.
To support the launch of an update to a classic silhouette, Dior partnered with Coveteur on an editorial story that brings to life their iconic Lady Dior handbag. Using a series of fashion 'archetypes' to represent each bag's personality, Coveteur illustrated the versatility of the Lady Dior's new range of customizable badges and straps, through beautifully-composed still life photography and "profiles" of the fictional woman each bag represents
In a two-part editorial series, Gucci partnered with Coveteur to create a holiday narrative around their AW17 men's and women's accessories and ready-to-wear collection. Coveteur enlisted influencers Camille Rowe and Miles McMillan, capturing through photo and interview a peek inside their homes, some of their favorite spots in New York City, as well as a day-in-the-life as they prepped for upcoming holiday events. The two featured influencers were also contracted by Coveteur to share select imagery on their personal social channels to provide Gucci with added brand exposure and influencer advocacy.
For spring, Bergdorf Goodman brought on Coveteur Creative to bring to life four key trends of the season, which ran both in BG's Spring 2017 catalogue, in addition to a four-part styling series and social media campaign on Coveteur's site and social channels.
With Harpo Productions' move to Los Angeles, O Magazine asked Coveteur to document and tell the story of Oprah's final visit to the company's former Chicago HQ (home to 25 years of the Oprah Show). In addition to capturing Oprah's tour of the property, Coveteur also shared her process as she sorted through her show wardrobe, and fashion archives, telling the stories behind some of the most iconic clothing items in television history.
To create buzz around their ‘Unbottle Originality’ fragrance campaign, Coveteur partnered with Sephora on a conceptual fashion film series, featuring a selection of 7 unique designer fragrances. Coveteur created and cast a series of fictional archetypes inspired by each fragrance, bringing each character to life in a playful video, alongside a Q&A and stoppable edit of their signatures.
To announce the beauty brand’s collaboration with ride-sharing app Uber, and the launch of their new Retouching Wands and Retouching Pencils, Coveteur worked with Bobbi Brown to capture backseat touch-ups with BB make-up artists (plus Bobbi herself!) and influencers Meghan Markle, Isabella Boylston, Erica Choi and Harley Viera Newton.
