Gucci



Gucci

Fall 2016

In a two-part editorial series, Gucci partnered with Coveteur to create a holiday narrative around their AW17 men's and women's accessories and ready-to-wear collection. Coveteur enlisted influencers Camille Rowe and Miles McMillan, capturing through photo and interview a peek inside their homes, some of their favorite spots in New York City, as well as a day-in-the-life as they prepped for upcoming holiday events. The two featured influencers were also contracted by Coveteur to share select imagery on their personal social channels to provide Gucci with added brand exposure and influencer advocacy.

SERVICES

Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling