Bloomingdales
Spring 2017
To bring to life trends and key pieces of the season, Bloomingdales brought on Coveteur for a two-part influencer series breaking down the secrets to that inimitably cool model-off-duty style.
Advertising
Dior
Spring 2017
To support the launch of an update to a classic silhouette, Dior partnered with Coveteur on an editorial story that brings to life their iconic Lady Dior handbag. Using a series of fashion 'archetypes' to represent each bag's personality, Coveteur illustrated the versatility of the Lady Dior's new range of customizable badges and straps, through beautifully-composed still life photography and "profiles" of the fictional woman each bag represents
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Editorial
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Gucci
Fall 2016
In a two-part editorial series, Gucci partnered with Coveteur to create a holiday narrative around their AW17 men's and women's accessories and ready-to-wear collection. Coveteur enlisted influencers Camille Rowe and Miles McMillan, capturing through photo and interview a peek inside their homes, some of their favorite spots in New York City, as well as a day-in-the-life as they prepped for upcoming holiday events. The two featured influencers were also contracted by Coveteur to share select imagery on their personal social channels to provide Gucci with added brand exposure and influencer advocacy.
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Bergdorf
Spring 2017
For spring, Bergdorf Goodman brought on Coveteur Creative to bring to life four key trends of the season, which ran both in BG's Spring 2017 catalogue, in addition to a four-part styling series and social media campaign on Coveteur's site and social channels.
SERVICES
Creative Direction
Editorial
Photo Shoot Production
Photography
Sephora
Unbottle Originality
To create buzz around their ‘Unbottle Originality’ fragrance campaign, Coveteur partnered with Sephora on a conceptual fashion film series, featuring a selection of 7 unique designer fragrances. Coveteur created and cast a series of fictional archetypes inspired by each fragrance, bringing each character to life in a playful video, alongside a Q&A and stoppable edit of their signatures.
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Styling
Video
Bobbi Brown
Bobbi Brown x UBER
To announce the beauty brand’s collaboration with ride-sharing app Uber, and the launch of their new Retouching Wands and Retouching Pencils, Coveteur worked with Bobbi Brown to capture backseat touch-ups with BB make-up artists (plus Bobbi herself!) and influencers Meghan Markle, Isabella Boylston, Erica Choi and Harley Viera Newton.
SERVICES
Advertising
Copywriting
Creative Direction
Digital Strategy
Integrated Content
Photo Shoot Production
Photography
Social Media
Video
GAP
Worth The Wiggle
Supporting the fall launch of their Super Slimming Denim line, Coveteur partnered with Gap and media brand Bustle to create a video short and denim editorial. Gap’s Super Slimming Denim utilized the latest fabric technology for the appearance of longer, leaner legs, resulting in a tighter fit—which we interpreted through our ‘Worth the Wiggle’ video, depicting Coveteur and Bustle editors playfully hopping, squeezing and wiggling into their pairs, but ultimately loving the final result and silhouette. A corresponding editorial denim feature covered each subject’s first impressions of the jeans in greater detail.